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Module title Innovation and Technology Transfer
Module code ENTR6037
Module lead

David Baxter

Shahnaz Ibrahim

Module lead profile url: si1g10
External Examiner:
Faculty Business, Law and Art
Academic unit Southampton Business School
Academic session first offered 201213
Credit Points ECTS 7.5
Level Undergraduate
When will the module be taught Term 1
Pre-requisite and/or co-requisite modules
Programmes in which the module is core
Programmes in which the module is compulsory MSc Strategy and Innovation (year 1)
MSc Global Enter. & Entrepren. (year 1)
Programmes in which the module is optional MBA PT Guernsey (year 5)
MBA PT (year 2)
IPhD Web Science (year 1)
Web Science (year 1)
MSc Knowledge & Info System PT (year 1)
Master of Business Admin (year 1)
iPhD Web Science (ECS) (year 1)
MSc Dgtl Bus &Entrepreneurship (year 1)
MSc Knowledge & (year 1)
Date of last edit 1st Jan 1970 - 12:00am

Module overview

Many governments have recognised the importance of innovation and technology transfer in sustaining competitive advantage in the global knowledge economy. If successful innovation management is to take place, it is necessary to recognise when technology has commercial potential and evaluate how economic value may be captured. The unit aims to establish how commercial potential might be taken forward into an existing or a new business; understanding the importance of intellectual property and its protection is integral to this process. The means by which technological innovation is shaped by market opportunities and constraints is also explored.

Aims and learning outcomes

Conceptual and theoretical models of innovation; The significance of innovation for competitive advantage; The need to recognise and evaluate the commercial potential of innovation How commercial potential is taken forward into a new or existing business

Graduate Attributes

Graduate Attributes are the personal qualities, skills and understandings that University of Southampton students have the opportunity to develop. They include but extend beyond subject-specific knowledge of an academic discipline and its technical proficiencies. The Graduate Attributes are achieved through the successful attainment of the learning outcomes of the programmes, and successful engagement with the University’s co-curriculum e.g. the Graduate Passport.

A checklist for embedding the graduate attributes is available at:

Summary of syllabus content

Introduction: Understanding innovation and its significance Evaluation of innovation Aligning technological potential with market constraints and opportunities Pathways to commercial exploitation Protecting Intellectual Property Managing Intellectual Property portfolios Assessing new developments: presentation Aligning organisational, entrepreneurial and technological trajectories Evaluating commercial exploitation strategies The role of the university, incubators, science parks in supporting innovation

Summary of teaching and learning methods

Summary of assessment and Feedback methods

Assessment Method Number % contribution to final mark Final assessment (✔)
Group Presentation (45 mins) 25%
Individual Report (3000 words) 75%

Referral Method

By set coursework assignment(s)

Method of Repeat Year

Learning Resources

Resource type: Core textbook

Tidd, J. Bessant, J. and Pavitt, K. (2005, 3rd edn.), Managing Innovation, Wiley.

Resource type: Core textbook

Teece, D. J. (2003), Essays in Technology Management, World Scientific.

Resource type: Background textbook

Teece, D. J. (2003), Essays in Technology Management, World Scientific.

Resource type: Background textbook

Bessant, J. (2003), High Involvement Innovation, Wiley.

Resource type: Background textbook

Tidd, J. Bessant, J. and Pavitt, K. (2005, 3rd edn.), Managing Innovation, Wiley.

Resource type: Background textbook

Gawer, A. and Cusumano, M. (2002), Platform leadership: how Intel, Microsoft, and Cisco drive industry innovation, Harvard Business School Press.

Appendix: KIS hours

Contact hours for Teaching:Hours
Seminars (including sessions with outside speakers)0
Practical Classes and Workshops (including Boat work)0
Project supervision0
Demonstration Sessions0
Supervised time in studios/workshops/laboratories0
External Visits0
Summer Workshops0
Work Based Learning0
Independent studyHours
Preparation for scheduled sessions18
Follow-up work18
Wider reading or practice21
Completion of assessment task45
Placement Hours0
Year Placement0
6 Month Placement0